FCEC Awarded Prestigious Silver Anvil Award

The Fish Contamination Education Collaborative (FCEC) was recently honored with a Silver Anvil Award, a distinction awarded every year to organizations that have made a real impact, forging public opinion in a positive manner. The Silver Anvil Award, which is awarded by Public Relations Society of America (PRSA), is one of the public relations profession’s most highly regarded honors.

“As usual, finalists in this year’s Silver Anvil Awards are among the very top public relations programs in our industry,” said James J. Roop, APR, Fellow PRSA, 2010 Awards and Honors Committee chair. “The Silver Anvils continue to recognize the best practices in our field.”

FCEC’s approach to angler and community outreach is what made the project stand out, especially as project results demonstrated that outreach had a positive effect on reducing the likelihood of individuals eating contaminated fish.

FCEC highlighted results showing that participants who reported eating contaminated fish dropped from 10% to 0% in the Chinese community, and from 39% to 3% in the Vietnamese community after outreach. FCEC’s fisherman-focused campaign demonstrated that outreach reduced the number of contaminated fish leaving local piers by 93%.

“Through their selection for the profession’s most prestigious award, FCEC joins an elite group of winners whose work demonstrates the value of public relations to the organizations we represent, as well as the communities they serve,” said PRSA Chair Gary McCormick. “It is an honor to award them the PRSA Silver Anvil for their exemplary work to recognize the program’s achievement in public relations and its indispensable value as integral to business planning, strategy and success.”

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