Posts Tagged ‘contamination’

What do you do when you have a big appetite for fish? Since nowadays most community members go fishing just for recreation, the market is typically the spot where folks go for their catch of the day. We developed a brochure in collaboration with our partners to widen outreach efforts to the local markets, since we did not have outreach materials tailored specifically for markets and restaurants. Designed to be a brochure and a poster, the main goal of developing the piece was to demonstrate the local fish contamination information in an easy and relatable way. In doing so, the brochure educates the market staff and many community members visiting these markets on a daily basis. The brochure includes information on health risks from eating white croaker which is one of the 5 local Do Not Consume fish, as well as provides clear instructions for market operators to buy only from approved sources and report illegal or suspicious vendors. Audiences have found the material to be easy to understand, engaging and simple. A local market employee was quoted saying the brochure was like “telling a story” as opposed to just plain information.

Currently, the brochure is available in English, Spanish, Chinese, Vietnamese and Korean. It is distributed by Orange County Health Care Agency, Long Beach Bureau of Environmental Health and California Department of Fish and Wildlife in their market outreach efforts.

Have you seen the FCEC fish market brochure? Click here to check out a digital copy!


How do we make sure there’s enough fish for everyone to go around? A good way to start is by eating sustainable seafood. That’s right! Eating sustainable seafood can help manage and replenish our ocean with plenty of fish for future generations.

The essence of consuming sustainable seafood is:

  1. EAT small fish. NOT big ones.
  2. EAT wild fish. NOT farmed ones.
  3. EAT local fish. Only the healthy ones, NOT the 5 local contaminated fish.
  4. EAT farmed shellfish.

Now that you know the spirit of eating sustainable, watch this 1-minute video featuring Andy Sharpless, CEO of Oceana, to find out how you can help save the ocean by making intelligent choices when choosing to eat sustainable seafood for your next meal.