What do you do when you have a big appetite for fish? Since nowadays most community members go fishing just for recreation, the market is typically the spot where folks go for their catch of the day. We developed a brochure in collaboration with our partners to widen outreach efforts to the local markets, since we did not have outreach materials tailored specifically for markets and restaurants. Designed to be a brochure and a poster, the main goal of developing the piece was to demonstrate the local fish contamination information in an easy and relatable way. In doing so, the brochure educates the market staff and many community members visiting these markets on a daily basis. The brochure includes information on health risks from eating white croaker which is one of the 5 local Do Not Consume fish, as well as provides clear instructions for market operators to buy only from approved sources and report illegal or suspicious vendors. Audiences have found the material to be easy to understand, engaging and simple. A local market employee was quoted saying the brochure was like “telling a story” as opposed to just plain information.
Currently, the brochure is available in English, Spanish, Chinese, Vietnamese and Korean. It is distributed by Orange County Health Care Agency, Long Beach Bureau of Environmental Health and California Department of Fish and Wildlife in their market outreach efforts.
Have you seen the FCEC fish market brochure? Click here to check out a digital copy!