If you’ve been out on the piers and the beaches from Santa Monica to Seal Beach in the last year, then you’ve probably seen FCEC’s signs that help to identify fish species that are especially prone to chemical contamination. The reason we know you’ve probably seen them is that in addition to placing the sings, we’ve been sending our team, with help from the Cabrillo Marine Aquarium and Heal the Bay, out to measure the sign’s effectiveness. And guess what? They are working!
In the course of our research, we interviewed anglers and beach goers asking them if they had seen the signs, what they remembered about them and if they planned to change their behavior. Meanwhile, we compared that data against the number of sings we place, where we placed them, and other media that has supported the message.
To share the results in a clear and fun way we translated the data into an easy to read info-sheet. This sheet can be shared though FCEC and our partners, with each other and our communities, to show the real progress we are making towards changing how anglers are choosing and sharing their catches with their friends and family. Take a look at the info sheet to see the results for yourself and tell us if the pier signs have helped you or your friends when you’ve been fishing in Southern California!