Posts Tagged ‘tip card’

Due to the diverse nature of the angling community that is affected by the Palos Verdes Superfund Site contamination, it is an ongoing mission to keep local anglers safe from consuming the 5 local contaminated fish species. In order to increase anglers’ awareness of the Do Not Consume (DNC) fish, FCEC implemented a project that focuses on reaching out to local bait shops.

FCEC began conducting outreach to bait shops and retail stores in November 2013, and March 2014 marked the completion of the first round of visits. Stores FCEC targeted ranged from small local bait shops to large retail stores. So far, outreach is off to a great start. As of March 2014, FCEC has educated 102 employees at 81 angler retail and bait shops in 27 cities near the Red Zone. The majority of store owners and employees were supportive of the message and many pledged to keep the DNC fish information readily available to protect their customers’ health. By leveraging the help of local stores and their employees who are often viewed as experts to their angling customers, FCEC is able to relay the Do Not Consume advisory to the targeted angling audience.

During one of our outreach sessions we were pleased to learn that Eileen, an employee at a local bait shop in San Pedro, recognized our tip cards from a previous store that we visited and placed materials. This was great news, because it means our outreach efforts are working!

After placing FCEC Tip Cards in the bait shops, we followed up with the stores. This was when Eileen told us “the cards are all gone. The first time I saw the [FCEC Tip] cards was at another bait shop, and I thought it was a great idea. I think it’s important for people to stay aware of these issues – [especially since] my husband is a fisherman.”

When the FCEC outreach team visited the stores, a generous supply of FCEC Tip Cards were placed near the bait or fishing accessories areas where any angler getting ready to go fishing could take one or a few to pass on to other local anglers.

Following the completed first round of outreach, the FCEC outreach team will continue to conduct follow-ups with these stores throughout the year to ensure they have an adequate supply of FCEC materials for their angling customers.

 

 

For FCEC’s Partners Meeting on January 24, we acknowledged some changes in our team: the departure of Howard Wang, who has been with the project since 2008, Mark Gold moving from Heal the Bay to join UCLA’s sustainability team, and of course, saying goodbye to our outgoing Project Manager, Carmen White, and welcoming Judy Huang in her place.

In her parting words, Carmen acknowledged FCEC as a cutting edge program and noted that the important connections created between community members, local, state and federal agencies has made this program what it is today.

After Judy was announced as the new project manager, each of the Partners took a moment to introduce themselves and their roles in FCEC. Following these announcements and introductions, the Partners presented updates on several programs and discussed two great successes of recent projects: the Pier Sign Evaluation and updated Tip Card. We are happy to report that the pier signs are working, and anglers are taking away the key messages of the pier signs.

Coupled with the updated Tip Card, that now provides a link directing people to safe fish to eat in other areas, FCEC’s efforts are starting to see strong signs of influence in anglers making safe and informed choices of the fish they catch and eat.

And speaking of eats, check out our Partner’s Meeting slideshow below to see how our meeting was an event that called for cake!

 

 

FCEC has reached a lot of anglers over the years. What is “a lot” you ask? During 2009-2011 FCEC and our partners have reached out to over 15,400 anglers, conducting a total of 1,979 surveys during this stretch of time. As such, we’ve heard a lot of stories and learned a lot about the folks that frequently fish at our local piers. We appreciate these anglers and the knowledge and experiences they share with us.

Our outreach team has seen these anglers endure heavy winds to catch fish at Belmont pier in Long Beach, talk about cool shark sightings and locate schools of surfperch under the Santa Monica Pier. Frankie Orrala of Heal the Bay even shared his insights in a recent interview that we recommend you check out.

Besides catching fish at the local piers and sighting seals and sharks, anglers have also been interested in our  FCEC Angler Tip Cards, and not just because they have a nifty ruler to measure their fish with! Due to the efforts of the Angler Outreach Team, results have shown a reduced amount of reported Do Not Consume fish consumption and an increase of anglers aware of the contamination. Heal the Bay and Cabrillo Marine Aquarium Angler Outreach Team members have been doing fantastic work to protect public health and educate folks about local fish contamination, and we are proud of their efforts!

Check out some photos of the Angler Outreach Team in action over 2011. Happy New Year!